Why We Love STATE Backpacks (and Why Your Kids Will Too)

Back-to-school shopping can feel like a lot. But some choices? Total no-brainers.
For us, STATE backpacks are one of those easy yeses—and once you see them in person, we think you’ll agree.

Here at Après in Bernardsville, we decided to carry STATE backpacks for the second year because they truly check every box: they’re beautifully made, thoughtfully designed, and built to last the whole school year (and beyond).

Here’s why we—and so many of our customers—think STATE is the best backpack for back to school:

1. Kid-Friendly, Mom-Approved Designs

STATE backpacks are stylish without being overly trendy, and the thoughtful colors and patterns appeal to both kids and parents. Whether your child wants something playful or more neutral, there’s a style that fits their personality—and looks good hanging on the coat hook too.

2. The Quality is Unreal

These bags are not your average backpack. STATE uses durable materials, reinforced stitching, and premium zippers that hold up to daily wear, heavy books, and snack spills. Many families come back year after year just to size up—they’re that good.

3. Comfort Counts

Adjustable padded straps and a soft back panel mean these bags are comfy even on heavier days. For younger kids, the Kane Mini is a perfect preschool/kindergarten fit. For elementary and up, the Kane Kids and Kane Large offer extra space without overwhelming their frame.

4. Organized and Ready

Every STATE backpack has well-placed compartments—perfect for keeping lunch boxes, water bottles, folders, and that random rock they picked up on the playground just in case. Parents love the side pockets for water bottles and the zippered front pouches for smaller essentials.

5. A Brand with a Heart

This is a big one for us: STATE isn’t just about making great backpacks—they give back, too. For every bag sold, they support American children and families in need with fully packed backpacks, funding, and on-the-ground support. It’s a brand that does good, while making your kids feel great.

6. They Actually Sell Out

We will say it every year—because it’s true: the most popular styles go fast. We’ve just received our STATE shipment, and once they're gone, they’re gone. Whether you're shopping early or trying to avoid the August rush, now’s the time to grab your child’s favorite.