The Power of Mom-Owned and Woman-Owned Businesses: Juggling Family and Entrepreneurship

Being a mom is a full-time job, and so is running a business. When the two overlap, it takes passion, resilience, and a whole lot of coffee. At Après NJ, we are three moms with a combined seven kids (eight and under), navigating the beautiful chaos of motherhood while building a business that reflects our love for children’s fashion and community.

Why Supporting Mom-Owned and Woman-Owned Businesses Matters

When you support a woman-owned or mom-owned business, you’re doing more than just making a purchase—you’re empowering women to pursue their dreams while providing for their families. Female entrepreneurship fosters innovation, strengthens communities, and sets an example for the next generation. As mothers, we want our children to see that they can create something meaningful through hard work and dedication.

The Juggle is Real

Balancing a family and a business isn’t always easy. There are late nights, early mornings, and plenty of moments when we feel like we’re being pulled in a million directions. But there’s also immense joy in watching our little ones grow up surrounded by strong, determined women who are chasing their passions.

Some of our biggest lessons learned include:

• Time management is key. We’ve mastered the art of answering emails while making school lunches and brainstorming new arrivals during nap time.

• Community is everything. From supportive spouses to loyal customers, having a strong network helps make the balancing act a little easier.

• Grace over perfection. Some days, the to-do list doesn’t get done, and that’s okay. We celebrate the wins and learn from the challenges.

How You Can Help

If you love shopping small and supporting women in business, here are a few easy ways to make an impact:

• Shop local and online. Many small businesses (like ours at www.apresnj.com) offer shipping nationwide!

• Spread the word. Share your favorite finds on social media, leave a review, or tell a friend.

• Engage with small business owners. Your comments, likes, and messages mean the world to us and help us continue to grow.

At the heart of everything we do, our mission remains the same: to bring stylish, high-quality children’s clothing to families while showing our own little ones that dreams are worth chasing. Thank you for supporting mom-owned and woman-owned businesses—your support makes all the difference!

We’d love to hear from you! What are some of your favorite mom-owned or woman-owned businesses? Share in the comments below!