At Après, the holiday season is our favorite time of year. Not just because our shop fills with twinkling lights, tiny sweaters, and festive pajama sets—but because this season brings back the traditions we treasure most. The holidays remind us how quickly little ones grow, how sweet it is to slow down, and how clothing can become part of the memories families hold onto year after year.

Why Holiday Traditions Matter

Every family has its own rhythm this time of year—baking cookies handed down from grandparents, decorating the tree in pajamas, bundling up for snowy neighborhood walks, reading the same beloved story on Christmas Eve. These rituals, big or small, become the moments children remember, and the ones they eventually pass on to their own families.

At Après, we are lucky to be a tiny part of those traditions. We love hearing stories about outfits saved for Santa visits, matching sibling sets worn in holiday photos, and those little dresses or jon jons that get pulled out each December with fondness (and sometimes a few happy tears).

The Beauty of Hand-Me-Down Holiday Clothing

Some of the most meaningful children's clothing pieces aren’t worn just once—they’re worn again and again, storyteller items that move through families. Holiday outfits make especially wonderful hand-me-downs because:

• They mark a moment in time — a season, a milestone, a memory captured in photos.

• Children typically wear them only a handful of times, so they stay in great condition and feel brand-new for the next little one.

• Styles rooted in tradition don’t age—a classic tartan dress or a timeless Fair Isle sweater is just as charming today as it was years ago.

We love when customers tell us they’re choosing pieces not just for this holiday, but with future siblings, cousins, or special family keepsake boxes in mind.

Timeless Styles We Love This Season

This year, we’re especially thrilled about the classic, heirloom-worthy pieces arriving from some of our favorite brands:

• The Beaufort Bonnet Company — Southern charm, refined holiday colors, and traditional silhouettes perfect for passing down.

• Pink Chicken — Whimsical prints and cheerful patterns that bring joy to every December occasion.

• Tea Collection — Globally inspired, beautifully made pieces that hold up wonderfully season after season.

• Sail to Sable — Preppy, polished styles made for festive gatherings, family photos, and memory-making moments.

Each of these lines offers something truly special—pieces that feel timeless yet fresh for each new wearer.

The Fun Side of the Holidays: Cozy Comfort

Of course, the holidays aren’t all about picture-perfect outfits. They’re also about comfort—movie nights, cookie-baking afternoons, and lazy mornings after opening gifts.

This year, our shelves are stocked with:

• Sweet Wink holiday sweat sets that bring glitter, giggles, and great photo ops

• Iscream plush pants that kids never want to take off (and honestly, adults get jealous of)

These pieces may not get passed down because kids love them to pieces—but they become part of the everyday magic of the season.

Building Traditions Through Clothing

Whether it’s a velvet dress worn on Christmas Day, matching pajamas for the whole family, or a soft sweatshirt your child insists on wearing all December, holiday clothing becomes part of the story.

We hope the pieces you choose from Après are worn with joy, shared with love, and remembered with smiles for many years to come.

From our family to yours, we wish you a season full of cherished traditions, warm memories, and outfits your little ones will feel absolutely magical in.